Part 3 Portfolio

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'#whatshouldiwear' campaign challenging the anxiety behind linking your identity and personality to what you wear. The campaign is located in public bathrooms - specifically on mirrors. This is so when reading the message, users can analyse themselves and what they're wearing and hopefully can relate to what's being said. The location invites mirror selfies using the Instagram filter (accessible by the hashtag) - spreading the message further.

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A poster explaining my confusion when relating identity to fashion. Styled outfit consisting of a deconstructed blazer and torso armour piece reflecting the political side of an identity.

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A campaign using an Instagram filter - From a series of 3 floating stickers, this filter can be used for mirror selfies or just photos, spreading the messages around social media.

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Physical poster campaign - features elaborate mirror frame to draw attention in ordinary locations like public bathrooms.

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Ideas Generation : developing #whatshouldiwear campaign

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Ideas Generation : filter and typography development

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Deconstructionism - by deconstructing (and reconstructing) garments through cutting and pinning, I was able to manipulate them to sit alongside my identity - making them more personal to me.

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Ideas Generation : developing deconstructed blazers through drawing and integrating research.

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Hand Knitting Armour : In the hope of feeling a deeper connection between my identity and what I wear, I have created two armour pieces inspired by my own personality. When wearing this knitted clay piece, (made to reflect my creative trait) I felt I was wearing my identity - consoling my anxiety that comes with deciding what to wear.

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Ideas Development : Mood Board for armour piece

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Materials Testing : testing different materials that can be used in styled looks.

PORTFOLIO

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